Linda Sicoli

BUSINESS AND ECONOMIC DEVELOPMENT MANAGEMENT I am a seasoned professional in economic and community development, possessing expertise in business support, communications and marketing strategies, research, project and SME management, public and media relations. My track record showcases successful team management and project execution. SELECTED ACHIEVEMENTS IN AREAS OF CORE COMPETENCY STRATEGIC PLANNING:  Spearheaded the development and implementation of long-term strategic plans in marketing/communications and change management  Re-branded non-profit and for profit organizations, bolstering their profiles and partnerships  Consulted with various industry sectors to guide corporate decision makers through addressing critical business issues and devising moving strategies. ECONOMIC/COMMUNITY DEVELOPMENT, TOURISM & SME MANAGEMENT:  Co-authored a 10 Year Economic Development Strategy for Niagara Economic Development  Provided crucial COVID recovery support to business stakeholders, sector groups and municipal task forces including administration of $2M in funding of the Tourism Adaptation and Recovery Fund.  Developed action plans and policy advisories for the agri-food  Secured funding and formed partnerships for multiple municipal initiatives  Demonstrated expertise in municipal affairs, business principles, real estate and their socio-economic implications  Showcased leadership skills in various facets of municipal economic development, including investment attraction, BR&E, community and employee relations, strategic planning, communications, special events, and public relations  Directed and coached entrepreneurs, resulting in the launch of 68 new ventures and the creation of 114 jobs in the local economy  Training individuals and companies on establishing a personal or corporate brand via marketing platforms and products, social media, adapting to diverse cultural backgrounds and languages.  Indigenous relations for site selection, partnership support and business planning MARKETING, COMMUNICATIONS, EVENTS AND MEDIA RELATIONS  Designed, executed and managed public, media and promotional campaigns to boost local business areas, stimulate the economy, and enhance community engagement.  Cultivated long-term relationships with government, boards, organizations, clients, funders and sponsors  Successfully organized corporate, public and charity events with budgets up to $850,000 and diverse audiences including gala fundraisers, speakers series, international congresses, education conferences and tradeshows  Acted as media spokesperson and authored news releases for multiple client organizations  Crafted business plans, provided guidance on business vision and aided in securing start-up funding  Produced publications including e-government manuscripts, white papers, think tank reports, fundraising and sponsorship strategies, RFP’s, marketing materials and various key messaging models